Monday, 14 January 2013

Polyvore Style Ask/Advice Section is Shutting Down

Hello girls,

Polyvore just announced through their blog (blog.polyvore.com/2013/01/closing-style-adviceask-section.htmlthat they are shutting down their Style Advice/Ask section as of this month. A lot of Polyvore users are expressing discontent with their decision on the comment section of above blog post (100+).

The Polyvore management team will have expected some resistance from their users against their decision to shut down the Ask section, but from the way they put it in their post they make it pretty clear that there is no going back. Many users are saying that they will stop using Polyvore and delete their accounts as well. But will this be a set back for Polyvore? Probably not. 

Polyvore is doing very well business-wise and recently posted that they have exceeded 20 million unique visitors per month. The growth of Polyvore is impressive, as can be seen below. 


So where will the users who have been left out go from here? Polyvore suggested sites like Yahoo! Answers or Quora but neither really provide a platform dedicated for fashion. Gotryiton used to offer similar services where users were able to provide fashion advice but they've recently moved to more of an instagram kind of an app. 

Could this be an opportunity for Wear With? Stay tuned! ;-)

Cheers,
WW

4 comments:

  1. Sounds like an opportunity to me. And a great time for you to be launching your site. :)

    xo
    Tiffy
    www.CuteLA.com

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    1. Thank you my dear! We are no match for Polyvore but we will do our best. :) Thanks for your support!

      Cheers,
      WW

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  2. The thing is, a site like polyvore that hosts so many pictures and so many user accounts is incredibly expensive to maintain, and the Ask section doesn't generate any revenue, while taking up a lot of moderator time and bandwidth. I've also noticed a lot of questions about buying a similar item to a big brand name for a cheaper price, and if the companies that sponsor contests and events and pay Polyvore to do so are noticing questions like this on the site they're paying to pimp those items out to the user base? They're not going to be very happy.

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    Replies
    1. Thanks Eva, yes, there probably is a good rationale behind their decision. As you pointed out Polyvore seems to be focusing more on high-end products and naturally the demographic that does not contribute in that regard could be left out.

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